2/3
of all installs in App Store and Google Play
come from search
What search promotion delivers
Organic search traffic is the most sustainable and cost-effective channel:
growth for relevant queries brings targeted users daily.
Sustainable channel of organic installs
High conversion into active audience
Google Play and App Store
Extra reach via search suggestions
How we work
1
ASO audit of your app and competitors
2
Semantic core collection
3
Metadata and localization optimization
4
Visuals and conversion: icon, screenshots, A/B tests
5
Report and rank tracking*
*All results are individual and depend on various factors.
*All results are individual and depend on various factors.
Organic installs growth!
Our advantages
Analytics
Our own analytics database of queries, suggestions and rankings for Google Play and the App Store.
Experience
2,000+ projects across niches — from games to fintech.
Transparency
Free analytics tools for every client and a dedicated manager from audit to report.
ASO for new markets
Metadata localization is the fastest way to expand reach: users search in their native language, and competition in local results is often lower. We build the semantic core for each country and adapt texts and visuals.
Get a consultation
Cases
Spirit Run: Multiplayer Battle
RetroStyle Games
Task
Semantic core formation for the app. Rankings growth in search for key queries: racing online, zombie run, multiplayer, run panda and others.
-
Before campaign- -
After campaign1-3
Avon manager
Global Project
Task
Case Avon manager: from #20 to #3 in Google Play search for the "avon" query. What we did: ASO audit, updated semantic core and metadata, ad campaign for a relevant audience.
-
Before campaign20
-
After campaign3
Snake Lang
YENA Software GmbH
Task
Rankings growth in Google Play search for the "english" query. App indexation in the App Store for the «english for free» query: ASO audit, semantic core and metadata.
-
Before campaign50
-
After campaign1-4
AudioQ audio player
MobDevStudio
Task
Rankings growth in Google Play search across CIS: positions for the "audio player" query improved to TOP3 in Ukraine, Kazakhstan and Belarus.
-
Before campaign40-90
-
After campaign1-3
CUBE IT!
Anton Zakharov
Task
Case CUBE IT!: from #666 to #1 in App Store (USA) search for the "cube" query. What we did: ASO audit, updated semantic core and metadata.
-
Before campaign666
-
After campaign1
Toy Trophy lite mobile
Iegor Gorai
Task
Rankings growth in Google Play search for the "english" query. App indexation in the App Store for the «child», «kids toy», «playroom» queries.
-
Before campaign-
-
After campaign1
InterCosmetology
Nik Klubnichkin
Task
Case InterCosmetology: from #15 to #1 in App Store search for the "medicine" query. What we did: ASO audit, updated semantic core and metadata.
-
Before campaign15
-
After campaign1
How search works in Google Play and the App Store
Up to two-thirds of all app installs come from store search. A user types a query and gets results ranked by relevance and app quality. Three groups of factors define your position: metadata relevance to the query, store page conversion into an install, and user behavior after the install — retention, ratings, uninstall rate.
Google Play indexes the title, short and full descriptions, while the App Store indexes the title, subtitle and the hidden keywords field. The same semantic core is therefore placed differently in each store, and effective metadata work requires understanding the mechanics of both platforms.
What search promotion delivers
Organic search traffic is the most sustainable and cost-effective channel: you don't pay for every visit, and growth for relevant queries brings targeted users daily. Search users are actively looking for a solution, so their conversion into an active audience is higher than in most paid channels. The effect of well-built ASO compounds: every optimization iteration expands your semantic reach and strengthens rankings. Store search suggestions add extra reach — queries that appear in suggestions gain volume and visibility.
How we work
- ASO audit. We analyze your current visibility, rankings, metadata and competitors' pages, and find missed queries and weak spots.
- Semantic core. We collect queries based on real store data — volume, competition, relevance — then clean and group the core to fit the metadata structure.
- Metadata optimization. Title, subtitle, description and keywords field — following each store's indexing rules, with localizations for target countries.
- Visuals and conversion. Icon, screenshot and video recommendations; A/B testing so the page not only gets found but also converts.
- Report and tracking. A detailed implementation report, rank tracking across the whole core, and recommendations for the next iterations.
ASO for new markets
Metadata localization is the fastest way to expand reach: users search in their native language, and competition in local results is often lower. We build the semantic core for each country and adapt texts and visuals to local specifics and store rules.
Why AdvertMobile
Our own analytics database of queries, suggestions and rankings for Google Play and the App Store. 2,000+ projects across niches — from games to fintech: almost anything you want to try is already in our portfolio. Free analytics tools for every client, and a dedicated manager from audit to report. Start with a free ASO audit — we will show your current visibility and growth potential in your niche.
Start promotion in search now!
Start promotion