What app rankings depend on
The stores rank apps by a combination of factors: install volume and dynamics, audience engagement — retention, session length and frequency — ratings and reviews, store page conversion, metadata quality, technical stability and regular updates.
One-off download spikes without retention roll back quickly, while sustainable rankings growth comes from working on the product, the page and the traffic at the same time.
How category tops are formed
The Free, Paid and Grossing charts are built algorithmically: they factor in install volume and velocity, audience activity, revenue, geography and category.
The App Store reacts more to short-term dynamics, Google Play — to accumulated quality signals.
Free apps chart
Paid apps chart
Grossing chart
Geography and category
Growth strategy
1Audit and goal setting
2ASO optimization of the page
3Ad campaigns
4Strong creatives
5Analytics and iterations
Sustainable rankings growth!
Our advantages
Experience
2,000+ successful ad campaigns in Google Play and the App Store.
Transparency
Detailed statistics and a report for every campaign — you always see rankings and installs dynamics.
Efficiency
Your dedicated manager is ready to assist you any time 24/7.
Featured collections
Collections are curated by the stores' editorial teams. The decision is influenced by product quality and design, use of new platform features, localizations and news hooks — major updates, seasonal events, launches in new markets. We prepare your store page to align with platform guidelines.
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Cases
Monster Tale
Igor Maliukh
Task
Rankings growth in the "Puzzles" category of the App Store: ASO audit, updated metadata and an ad campaign for a relevant audience.
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Before campaign~113 position -
After campaign5 position -
Benefit+1600 installs per day + featuring.
King of Avalon
FunPlus
Task
Driving the maximum of users within the shortest time period.
-
result10000 installs during 2 days
Legacy of ancient
Fenix-Soft
Task
Growth to TOP10 of category «Strategy». +40000 installs growth
-
Before campaign137 position
-
After campaign9 position
-
Benefit+3000 installs per day
Clicker Wars
Wildec
Task
Growth to TOP10 in India, Italy, Germany
-
Before campaign~300 position
-
After campaign1-8 position
-
Benefit500,000 installs
Fallout Shelter
Bethesda
Task
Driving the maximum of users within the shortest time period.
-
result8900 installs during 1 day
Clash of Queens
Elex Wireless
Task
Driving the maximum of users within the shortest time period.
-
result45000 installs during 2 days
Castle Clash
IGG
Task
Hold of TOP position in category and in TOP overall.
-
result+250000 installs during one month
Spirit Run: Multiplayer Battle
RetroStyle Games
Task
Rankings growth in the Arcade and Family categories of Google Play: ASO audit, updated metadata and an ad campaign for a relevant audience.
-
Before campaign~250 position
-
After campaign7 position
-
Benefit+2000 installs per day.
Knights Fight: Medieval Arena
Shori Games Limited
Task
Rankings growth in App Store Games: ASO audit, updated metadata and an ad campaign for a relevant audience.
-
Before campaign305 position
-
After campaign3 position
-
BenefitTOP1 "Simulators", TOP3 «Action», TOP6 Games.
CUBE IT!
Anton Zakharov
Task
Rankings growth in the "Puzzles" category of the App Store: ASO audit, updated metadata and an ad campaign for a relevant audience.
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Before campaign1084 position
-
After campaign8 position
-
BenefitTOP fixation and hold
InterCosmetology
Nik Klubnichkin
Task
Rankings growth in the "Medicine" category of the App Store: ASO audit, updated metadata and an ad campaign for a relevant audience.
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Before campaign~250 position
-
After campaign1 position
-
Benefit+1500 installs per day.
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